Entrepreneurs look at everything as a potential market. While many ITwallahs stay away from politics, I found an interesting company today (not covered in blogosphere I believe) which is applying management consulting, data analysis and customer relationship management experience to the benefit of political parties! Couple of the core team are from IIT-K and have worked in Infosys and Nvidia. The product screenshots were pretty good and show multilingual capabilities. This is an encouraging sign of entrepreneurs solving real local needs with expertise, knowledge picked from a more global exposure.
Politics is a big market in India and I think ripe for IT solutions. I had an idea some time back of taking a leaf out of mobile sales force management techniques and applying them towards management of party machinery for political parties. In a way party workers are kind of like sales people working at the front lines and selling political ideas. Effective support needs to flow from marketing (party idea spinners) to sales (grassroot workers) and feedback needs to flow backwords. Anyone else who is interested in this ‘market’?
